Why real gold can be affordable: from maker to you, no detours

What are you paying for in a piece of gold jewellery?

Every piece of gold jewellery has the same ingredients. The difference is what gets added on top.

The first three make the piece. The fourth only makes it more expensive.

The short chain: maker, TOV, you

On the classic route, a piece of jewellery travels past several addresses. The maker sells to a wholesaler or agent, who sells to a jeweller, and the jeweller pays rent, staff and a beautiful window display. Everyone in that line has to make a living from it, and in the end, you pay for all of it.

• The classic route: maker, wholesaler or agent, jeweller, you.
• The TOV route: maker, TOV, you.

We sell online only. No high-street shop, no agent and no wholesaler in between. That's what we mean by more gold for your money.

Buying online does mean no trying on in a shop. That's why you can find your ring size at home with how to measure ring size, and within the EU you can exchange for another size free of charge within 30 days. In the UK, the US and Canada, you send it back yourself.

What we never cut corners on

A short chain only means something if the piece is right. This is what you always get:

• Real 14 karat (585) or 18 karat (750) gold. Never gold-plated, and never 9 or 8 karat.
• The 585 or 750 hallmark on every piece.
• Nickel-free and suitable for sensitive skin.
• Natural diamonds in colour F-G and clarity SI, with a certificate for diamond rings.
• A TOV box and a personal digital certificate of authenticity.
• A two-year warranty.

And you pay for gold, which you can even see in the sizes. Our gold rings in sizes 58, 60 and 62 cost a little more because they hold more gold. Fair is fair.

From this story

Essential Huggie Hoops (12mm) £224.00 Triple Band Ring £364.00 Essential Initial Letter Necklace £319.00

Check it yourself

Don't take our word for it. You can verify all of this:

1. The hallmark. 585 or 750, on the inside of a ring or near the clasp. What that number means is explained in real gold vs gold plated.
2. The certificate. Your personal digital certificate of authenticity, with every piece.
3. The warranty. Two years, with all the terms on our warranty and repairs page.
4. The reviews. Read what other customers think on our reviews page.
5. A jeweller. Want to be completely sure? Have it tested. We're fine with that.

How a TOV piece goes from sketch to hallmark is in how we make a TOV.

Gold Jewellery Real 14 and 18 karat gold, never gold-plated. Shop Gold Jewellery