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Real gold is perfectly fine with water. Soap, lotion and perfume, a little less so. Here's how to bring the shine back, and keep it.
Atelier TOV6 min readUpdated 11 November 2026
Soak your piece for a few minutes in a small bowl of lukewarm water with a drop of mild soap, then brush it gently with a soft brush. Rinse, pat dry and polish the gold with a soft cloth. On pieces with stones, polish only the gold. Water doesn't harm real gold; soap, lotion and perfume do make it look dull.
Real gold doesn't rust or oxidise. If it looks a little dull, there's a film on it from soap, lotion or perfume. Here's how to lift it off:
Polish only the gold, not the stone. Freshen the stone with lukewarm water.
The freshwater pearls in our pearl jewellery are real, and each one is slightly different. Put them on last, after perfume and lotion. Wipe them with a soft cloth after wearing and don't soak them in water.
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Yes. Water does nothing to real gold. What matters is what comes with the water: soap, shampoo and shower gel leave a thin film, which makes gold look duller over time.
Always wear your jewellery in the shower? Then give it a polish with a soft cloth every now and then. Rings with stones are better taken off: that's where soap builds up most easily.
Got it wet anyway? Rinse your jewellery with clean, lukewarm water and pat it dry gently.
Wearing white gold? It has a fine rhodium layer that slowly softens with daily wear. More on that in white gold vs yellow gold.
Itching or red patches after a cheap pair of earrings? Nickel is the best-known culprit. All our jewellery, from gold earrings to rings, is nickel-free and suitable for sensitive skin. Our piercings are real gold too.
Got a new piercing? Follow your piercer's advice on cleaning and changing jewellery. If your skin keeps reacting, ask your doctor for advice.
Something wrong with your piece? Every TOV piece comes with a two-year warranty. All our care tips in one place are on our care page.
Gold Jewellery
Real 14 and 18 karat gold, never gold-plated.
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Soak it for a few minutes in lukewarm water with a drop of mild soap, brush gently with a soft brush, rinse and pat dry. Then polish the gold with a soft cloth.
Yes, water does nothing to real gold. Soap and shampoo can make it look dull, so give your jewellery a polish now and then. Rings with stones are better taken off.
Better not. Chlorine in the pool makes gold look dull, and salt and sand aren't kind to fine jewellery. In cold water, a ring also slips off your finger easily.
Better not. Toothpaste is abrasive and can leave fine scratches. Lukewarm water with a drop of mild soap and a soft brush works better.
With TOV, yes: all our jewellery is nickel-free and suitable for sensitive skin. If your skin still reacts, ask your doctor or piercer for advice.
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Real gold. Never gold-plated.
14 and 18 karat, with a digital certificate of authenticity and a two-year warranty.
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