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Three stones that look alike, each with its own story. No snobbery, just the facts.
Atelier TOV6 min readUpdated 11 November 2026
Cubic zirconia is a stone made in the lab, with no mining involved. It's precisely cut and looks like a diamond, but it's softer and can pick up fine scratches over the years. A natural diamond formed in the earth and is the hardest natural material. A lab-grown diamond is a real diamond, made in the lab. TOV uses natural diamonds: colour F-G, clarity SI.
Cubic zirconia is a crystal of zirconium oxide, made in the lab. No mine involved. Well cut, it looks remarkably like a diamond: clear, colourless and full of sparkle.
It isn't a fake diamond. It's a stone in its own right, with its own name. And cubic zirconia isn't the same as zircon: that's a natural gemstone from the earth.
At TOV, cubic zirconia is always set in real gold. The stone comes from the lab; the ring, earring or necklace around it is real 14k or 18k gold, hallmarked 585 or 750.
| Cubic zirconia | Natural diamond | Lab-grown diamond | |
|---|---|---|---|
| What it is | Zirconium oxide, made in the lab | Carbon, formed deep in the earth | Carbon, grown in the lab |
| Hardness (Mohs) | 8 to 8.5 | 10 | 10 |
| Sparkle | Lots of rainbow flashes | Bright white light with flashes of colour | Same as a natural diamond |
| After years of wear | Can pick up fine scratches and a slight haze | Hardly scratches | Hardly scratches |
| At TOV | Yes, set in real gold | Yes, colour F-G and clarity SI | No |
In short: cubic zirconia looks like a diamond, a lab-grown diamond is one. Only the origin differs.
Diamonds are graded on the four Cs: colour, clarity, cut and carat. In plain English:
Every TOV diamond ring comes with a certificate. Everything about colour, clarity and cut is in our diamond guide.
To the naked eye, from a little distance: hardly anyone can. Up close, there are a few clues.
Freshen cubic zirconia with lukewarm water. On pieces with stones, polish only the gold.
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Cubic zirconia is a stone of zirconium oxide made in the lab, with no mining involved. It's precisely cut and looks like a diamond. At TOV, cubic zirconia is always set in real gold.
No. Zircon is a natural gemstone from the earth. Cubic zirconia is a lab-made stone that looks like a diamond. The names are similar, the stones aren't.
Soap, lotion and perfume can leave a film on the stone. Rinse it with lukewarm water and it sparkles again. Over the years, cubic zirconia can pick up fine scratches, because it's softer than diamond.
F-G is the colour: near colourless, with no visible yellow. SI is the clarity: small natural inclusions you usually only see under a loupe. All TOV diamonds are F-G and SI.
Yes. Like a natural diamond, a lab-grown diamond is made of carbon and is just as hard. The difference is the origin: grown in a lab instead of in the earth. TOV uses natural diamonds.
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14 and 18 karat, with a digital certificate of authenticity and a two-year warranty.
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